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Ford hires ex-Apple TV Plus chief Peter Stern to lead the customer software team

Photo by Michael Short / getty Images Ford said it is hiring Peter Stern, the former Apple vice president

Ford hires ex-Apple TV Plus chief Peter Stern to lead the customer software team

Photo by Michael Short / Getty Images

Ford said is hiring Peter Stern, the former Apple vice president of services helped build the company' streaming TV operation, to lead its effort to improve customers' .

Stern left Apple at the beginning of the year after a six-year tenure heading up the launch of a of services, including Plus, Apple News Plus, Apple Arcade, Apple Plus, , and Apple One.

At Ford, he is being tasked with building “a world- team to and market innovative experiences by integrating hardware, and services across Ford Blue, Model e and Ford Pro,” the company said. Stern will directly to Ford CEO Jim Farley.

is transformational, because the…

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Andrew J. Hawkins

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