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Ford’s hands-free BlueCruise feature is now available as a monthly or annual subscription

Image: Ford Ford is changing how it sells its hands-free BlueCruise driver-assist feature to its customers. Previously, customers had

Ford’s hands-free BlueCruise feature is now available as a monthly or annual subscription

Image: Ford

Ford is changing how sells its hands-free BlueCruise driver-assist feature to its customers.

Previously, customers had to decide the dealership whether they wanted to purchase new Ford vehicle with BlueCruise hardware installed — and they couldn't and change their minds they opted not to include it. Now, the hardware will come standard many new vehicles, and customers can decide any whether they want to activate it. Most notably, they can choose to pay for it as a monthly or annual .

Most notably, they can choose to pay for it as a monthly or annual subscription

The comes as the broader auto industry is shifting to subscription products as a major new of . Everything

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Andrew J. Hawkins

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