TED Talks

What if advertising was honest? | Sylvester Chauke

After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption,

What if advertising was honest? | Sylvester Chauke

After years of , Sylvester Chauke realized that his industry had sold the world , with devastating consequences. He shares how marketers could instead promote with “honest ads” that do right by the and encourage people to think twice before buying.

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